The PFM (Personal Finance Manager) The most practical way to integrate some fun into a bank is to use a gamified PFM (Personal Finance Manager) tool. Essentially, PFM tools are reports and analyses, that are specialized for end-users. They must be easy to understand and help customers to manage thei

It’s great to be able to welcome Priscilla Haring to Gamifeye today to share her views with us on the recent report published by Gartner about the tendency towards badly executed gamification strategy. This will be Gamifeye’s last post before Christmas, so enjoy! Press release: Analysts

09:30-17:30 uur, 19 februari 2013, Tipsy, Amsterdam Deze workshop geeft u inzicht in de psychologie van gamification en de [on]toepasbaarheid van het fenomeen. U verkent de relevante sociaal-wetenschappelijke achtergronden, krijgt de kennis uit toegepaste psychologie samengevat, bespreekt voorbeelden en onderzoekt toepassingen. Programma ▪Homo ludens; De spelende mens ▪Serieus spelen ▪Attentie, mo

  On November 21 GamificationLab will take place in Madrid and business executives and innovation directors will gather to evaluate and analyse the latest trends in gamification. And naturally, gamifeye.com is collaborating, bringing readers a 50% discount! Gamification is taking root in Spain as one of the most innovative trends in recent years. GamificationLab has been set up in order to an

The first online workshop on Enterprise Gamification is available now with over 20 lectures and 3.5 hours of video. The workshop walks you through all the aspects of what gamification in the enterprise means, how to do it, what legal and ethical challenges gamification designers may face, how to budget it, win business people over, and what the future of gamification in the corporate world is. Sig

This October 24-25 gsummitX Europe 2012 will kick off some gamification fun in Berlin, Germany. And to celebrate gamifeye.com going live we’ve teamed up with gsummit to give our readers a great discount on tickets. Read on and you’ll see why it’s an offer you can’t refuse. Gartner Group forecasts that Gamification will be used by 70% of the Global 2000 by 2015, spending ove

Ideally speaking, you should be able to experience entertainment and education within a game-frame, or ‘fun’ and any ‘intentional content’ at the same time, instead of switching between blocks of one or the other. This takes a creative approach of the intended content combined with a deep understanding of numerous game mechanics. On a more abstract level we (media psychologists) can predict that t

Big data analytics can play an important part in gamified systems, which is why  some kind of analytics engine is an essential part of these systems. A gamified system can be seen as any software system using game design elements to engage users and influence their behaviours in order to reach the system’s objectives more efficiently (see my other post on behavioural change). The way users get fee

It’s a great pleasure to be able to publish an article by Horst Streck, CEO of Gamifier, today, as part of a joint effort to elucidate the various ideas associated with the progression of gamification in Europe. Last week, Gamifeye’s Sam Geuter wrote a post for Gamifier about the potential gamification has to transform education in Europe, and this week Horst has come back with some in

In the past 9 years that I have been working in Gamification (I remember the old awkward days of telling people “I specialize in making your products game-like” only to hear back, “Why would our customers want to play games?”), I’ve seen many attempts of Gamification that only turn out to be gimmicky, unsustainable, and simply adding no value nor ROI to products. As Gamification is becoming the ho